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Old shoes, collected through the company’s Reuse A Shoe program, are sliced into three parts and then ground into rubber bits, foam or a fluffy fiber. Besides using the materials in nike air max outlet the company’s own products, Nike sells them to buyers who use them to line running tracks, playgrounds, gym and weight room floors and carpet underlay. The Oregon based company has long pursued aggressive environmental goals. In 2010, Nike vowed to stop purchasing carbon offsets in favor of slashing its own emissions instead, even amid heavy losses spurred by worst recession in decades. The firm saw an uptick in carbon emissions two years later, as the global economy regain steam.

But between 2011 and last year, Nike’s carbon emissions per item shipped decreased by cheap nike air max 1 18 percent, a mark of significant progress, according to the company’s latest sustainability report, released on Wednesday. On the heels of the Paris climate accord, signed by more than 180 countries last month at the United Nations in New York, Nike said it hopes to completely reshape its manufacturing process to be a “closed loop, ” eliminating all waste products. “Post Paris, for us, we see that the long term approach needs to be that we transform business models to work within a 2 degree, low carbon, closed loop future, ” Jones said, referring to the global warming benchmark of 2 degrees Celsius (3. 6 degrees Fahrenheit), above which scientists say climate change would become irreversibly catastrophic. “That is going to be a critical enabler of our growth. ” This year marks a shift in the company’s sustainability strategy, as it goes from simply trying to cut down on waste to finding new ways to create products from nike air max 90 sale waste materials, Jones said. “Can we double our growth and halve our impact? ” she said.

“That just sets the stage for us, in terms of, yes, we have short to mid term very aggressive targets, but we also have a really significant push around how we innovate to completely new business models. ”Nike has come a long way since it was the target of boycotts over the use of child labor in the 1990s. “Nike was targeted by campaigners because it was the world’s best selling brand and because initially it denied responsibility for any malpractice that may be taking place in its sub contractor factories, ” Rob Harrison, editor of Ethical Consumer, told The Guardian in 2012. “It was clear that the lessons of the 90s had been painfully learned. If there’s a case to answer it’s better to nike air max 2015 concede early rather than hoping it will go away. ”

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